The Year in Nike Films

In 2015, athletes the world over demonstrated the power of sport to change lives via seminal victories, like the U.S. Women’s National team achieved with a world championship win, and daily activities, as legions of teens in South Korea and thousands of runners in Brasil demonstrated. Nike’s top films of the year promoted this force on screen, urging viewers to push harder and further – through natural elements, personal excuses and inevitable setbacks.“Snow day?” “Snow day.” Even a blizzard can’t stop world-class Nike athletes — including American football players Rob Gronkowski and Ndamukong Suh, top basketballers Elena Delle Donne and Draymond Green, and boxer Marlen Esparza, amongst others — as they face off in a fierce, fun game of football on an impromptu field of freshly fallen snow. Marking the kick off of Nike’s #GetOutHere campaign, the video demonstrates what happens when bad weather meets protective performance gear.
When the members of the U.S. Women’s National Team train, they sweat — they play hard and fast, and stretch themselves to their limits. Individually, they exude strength. Together, they are unstoppable. This is the message of “American Woman,” launched in early June as part of Nike Soccer’s #NoMaybes campaign, in anticipation of the team’s championship performance in Canada and as a motivating message to players around the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>