Having only released the Air Max 1 Ultra Flyknit in late July, Nike are teaming up with a trio of designers to deliver a bespoke footwear experience.
From August 5th-21st trainer and streetwear obsessives can add a variety of patches, pins and flags to their kit. This stretches from t-shirts and hoodies to the Air Max 1 Ultra Flyknit.
While Nike have always allowed a degree of customisation through their NikeiD portal, the option to choose from 37 national flags is rare (Olympics — nudge, nudge).
Designers Ben Drury (the man behind many of Dizzee Rascal’s album covers), Jiro Bevis and Sara Andreasson are representing London, Rio and Tokyo, respectively, with their unique badges and decals. All with limited availability until stocks last.
As much as we love Rio and Tokyo, there’s no looking past getting the Union Jack on the back of some Air Max 1s. If you really want to represent Team GB, opt for a gold swoosh in preparation for all the gold medals we’re going to win (it also matches the gold box they come in).